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Post Preview: Cliches – Proven Techniques or Hackneyed Relics?

If you’ve ever read a salesletter, online or offline, you’ve probably run into a quite a few marketing clichés. “At last!” … “Revolutionary!” … “Breakthrough!” … “Shocking!”…”Finally!”…”Limited Time Offer!” Some copywriters swear that these words and phases are effective, time-tested tools for bringing in sales – but are they really? Aren’t clichés bad? More importantly, are these cliché phrases actually valuable in web marketing?

I’m currently working on a piece where I look at the issue from several angles – all within the framework of the online marketplace. It’s looking to be a fairly lengthy post, so it won’t be up until later this week. Consider this a heads up, and stay tuned…

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