Learn More About Kinetic Word
Get a Quote!

Mistakes Commonly Made During Copywriting

When writing content for a website, mistakes are inevitable if you do not edit or neglect constant attention to detail. The quality of content is important to your site’s readers, so it’s important that posts are free of errors. If you do not avoid these mistakes, your site risks not being taken seriously. Here is a list of common mistakes:

  • No editing: Even with multiple sets of eyes, the occasional mistake will be made. When no editing is done, however, its is likely the content will have multiple errors that could prevent your writing from making sense.
  • Use of cliches: Cliches in writing can seem disruptive and prevent readers from understanding the point.
  • The wrong tone: Writing that is too goofy may make your content not seem serious enough, while being too serious and using jargon can be difficult for many readers to comprehend.

These mistakes are easy to make, which is why professional copywriters are a great option for your site. If you do not have the time or ability to meticulously produce content that is free of error, informational, and understandable, consider the writers at Kinetic Word to do the hard work for you. For more information, call our offices at (800) 219-0942.

Importance of Quality SEO Copywriting

High-quality content is important to turn visitors to your website into new clients or customers. When content on a website is misinformed or poorly written, even the best search engine placement won’t result in new customers. Well-written content will impress a potential consumer by showing them that your company or firm is an experienced, professional organization that offers the specific services that they have been searching for, and as such, they will be far more likely to trust you with their business.

Copywriting for Search Engine Optimization (SEO) is a tactic that involves creating targeted original content for your website in order to boost you site’s ranking in search engines for certain keywords and search terms. When websites appear at the top of these searches, people are more inclined to select these sites due to their ranking. As such, it is important to choose a skilled and credible SEO copywriting firm to help create content that will get your site ranking well, but that will also encourage visitors to contact your firm once they find your site.

At Kinetic Word, we employ professional content writers who have the ability to tailor articles and pages to meet a wide range of different criteria. To learn more about how our company can help you with your SEO copywriting needs, please contact our offices by calling (844) 218-7392 today.

How testimonials can boost your business

In today’s market, consumers are more savvy than ever. While flashy statements like “Limited Time Offer!” and “100% Guaranteed!” may draw some interest on a banner or billboard, they can look out of place on a website. After all, what draws people to the internet, and to business websites in particular, is the search for information. If your site seems to be filled with vague promises about your business, you can bet customers will be left unsatisfied and will continue their search elsewhere, taking their dollars with them.

Presenting your website with well-written, honest, and concise information about your business is a great way to convert viewers into loyal customers or clients. Testimonials are an especially effective method for increasing website traffic, which in turn can boost your business. When a prospective customer reads an anecdote that they can relate to and is given examples of real-world scenarios in which your business made a difference, they are more likely to make that all-important first phone call or office visit. Taking the time to include thoughtful, well-worded content on your website can augment the online appeal of your business.

Any businessperson knows that finding an edge over the competition is the key to success. As more and more people turn to online searches to find information, quality website content is becoming ever more crucial to marketing your business. Having grammatically correct, clear content on your site is an excellent way to draw interest from prospective customers.

If you are searching for a way to boost your business in today’s fast-paced world of online marketing, you need a professional content writing firm that you can trust to present your business in the most positive light. To discuss how our college-educated web content writers at Kinetic Word can assist you with webpages, blogs, articles, press releases, or other content writing projects, contact us today by calling (844) 218-7392.

Well-written content attracts customers and clients

When marketing your product or service online, the content on your website is your most important feature. Well-written, quality content builds a sense of trust with your reader, and converts those who are simply browsing your website into customers and clients.

When your website features quality, tailored content, potential clients understand that you are a legitimate, professional organization that offers the resources they need, and they are more likely to use your product or service. Websites that feature content full of grammatical errors, erratic punctuation, and awkward phrasing turn away customers and cannot compete in the online market.

At Kinetic Word, our professional online content writers create quality website content that is custom tailored to the needs of your business or organization. Contact our offices at (844) 218-7392 to discuss how we can improve your website and online marketing strategies.

The Advantages of In-House Content Writing

When hiring someone to develop new, informative sales content for your business, you have the choice of selecting a freelance writer or a company with an in-house content team. While a freelance writer can be helpful for small copywriting projects, a single writer cannot quickly generate large amounts of quality, informative content alone and may not be able to meet the needs of a growing business.

An in-house content team, on the other hand, is capable of handling more significant projects and can quickly respond to feedback so that you receive the quality content that you need. If the needs of your business change or you suddenly have a new project idea, a content writing team can easily accommodate these changes. Instead of being focused solely on delivering a single product as some freelance writers are, a content writing firm is interested in establishing business relationships with clients to deliver customized, original content that highlights the unique qualities of your company.

At Kinetic Word, our U.S.-based writers are committed to crafting the best content possible to give your business the competitive edge. To learn more about what our experienced online content writers at Kinetic Word can do for you, contact us today at (844) 218-7392.

The Importance of Strong Sales Copy

Making a sale can be difficult, especially in a down economy. You have to be persuasive to get someone’s business. Strong sales copy can be the difference between a successful sale and a missed opportunity.

Too often, small-business owners write their site’s content themselves, in order to save money. But without well-written, persuasive content, it’s difficult to fulfill your site’s biggest goal: selling your product or service to the customer. By saving money in the short-term, you may be hurting your business in the long-term.

At Kinetic Word, our experienced, college-educated content writers are dedicated to helping you sell your product. We pride ourselves on offering the best sales copy possible, and we won’t rest till we’ve surpassed your expectations. To discuss your online sales-content needs with our online copywriters, contact us today by calling (844) 218-7392.

Do Sales Cliches (Still) Work?

There’s a lot that web marketers can learn from the successes, failures, and ideas of experienced print copywriters. As I pointed out in a previous post, solid sales principles don’t change, no matter what type of media you’re using. But that doesn’t mean that sales techniques are static, any more than language is static. As people change the ways they communicate (or develop new ways altogether), marketers will need to adapt.

And that brings us to the topic of sales clichés. You’ve probably seen/read/heard these clichés before, but let me provide a few examples:

  • “At Last! No More Back Pain!”
  • “New Breakthrough Product Cuts Fat Fast!”
  • “This Product Will Change the Way You Look at Computers!”
  • “Revolutionary Technique Makes Learning a Snap!”

Sound familiar?

Of course, these are all headlines that I made up, but you get the idea. “At last!” … “Breakthrough!” … “Revolutionary!” are just a few items on the long list of sales clichés that have been used (successfully) for decades.

But are these clichés relevant today? With more and more advertising moving online, and with the increasing consumer demand for information, NOT sales pitches, should these clichés be considered time-tested techniques or simply outdated relics?

Read the rest of this entry »

Post Preview: Cliches – Proven Techniques or Hackneyed Relics?

If you’ve ever read a salesletter, online or offline, you’ve probably run into a quite a few marketing clichés. “At last!” … “Revolutionary!” … “Breakthrough!” … “Shocking!”…”Finally!”…”Limited Time Offer!” Some copywriters swear that these words and phases are effective, time-tested tools for bringing in sales – but are they really? Aren’t clichés bad? More importantly, are these cliché phrases actually valuable in web marketing?

I’m currently working on a piece where I look at the issue from several angles – all within the framework of the online marketplace. It’s looking to be a fairly lengthy post, so it won’t be up until later this week. Consider this a heads up, and stay tuned…

Reading Habits, Page to Screen

Fact: Copywriting methods change, but basic sales principles don’t.

This means that every major component of print copywriting has an online counterpart which serves the same basic purpose. Although their exact implementations are different, for example, a website’s contact form is obviously related to a print order form.

Print copywriting has one major advantage over online copywriting – history. The print advertising industry has been developing, testing, and refining their sales techniques for decades. The problem is that we can’t simply borrow print techniques for use on the web. Let’s take a look at one of the many reasons why.

Read the rest of this entry »

Welcome to Kinetic Word Content Writing Services

Kinetic Word is a professional content writing firm offering a wide range of services, both online and off. Our copywriting services include:

  • Web Content Creation
  • SEO Copywriting
  • Business Copywriting
  • Press Release Writing
  • Ghostwriting
  • Print Copywriting

Kinetic Word hires only U.S.-based writers; all writers are company employees, not freelancers. We specialize in web content, using Website Synergy to increase conversion, boost sales, establish brands, and get concrete results.

home  |  about  |  services  |  pricing  |  testimonials  |  portfolio  |  contact  |  blog  |  articles  |  Log in
©2009, Kinetic Word.