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Common Editing Mistakes

Good content should always be free of mistakes, which takes careful editing. While spell check can help catch a few mistakes here and there, it by no means allows for a flawless draft. Some mistakes every now and then are inevitable, but thorough editing can significantly limit these mistakes, producing better content. Some important things to keep in mind while editing includes the following:

  • Remove overused sayings or phrases, and repetitive metaphors or examples
  • Look for the wrong use of a word – though you mean “flower,” spell check will not realize that you quickly typed “flour” instead
  • Make sure there is no missing punctuation, especially commas. Missing commas can cause a sentence to mean something entirely different, or to not make sense at all. Try not to overuse punctuation, though.

Editing is an important aspect of creating strong content for your site. Unfortunately, editing is time-consuming and is often skipped when rushing or due to a lack of expertise. At Kinetic Word, our team understands the importance of good editing and creates content that has been thoroughly edited so that you do not have to worry about the quality of information on your site. To learn more about our services, call (800) 219-0942.

Avoiding Jargon

For many topics, it can be difficult to avoid using specialized and technical terms when writing about them.  However, using jargon can make it harder for an audience to understand an article or other piece of content fully.  While it is important to maintain and present a level of expertise, there are ways to do so while avoiding alienating jargon.

At Kinetic Word, our writing specialists have the skills necessary to present the right information to your client base without overly technical language by using these strategies:

  • Maintaining a unified voice among several different writers
  • Working to simplify complex concepts
  • Using an outside perspective on all pieces
  • Emphasizing an editing process that focuses on clarity

By avoiding jargon, you can ensure that more individuals will understand your site’s content, attracting a broader target audience.

Contact a Kinetic Word Writer

If you are looking to improve the quality of your site and limit jargon, the writers at Kinetic Word are ready to help you get started.  Call our offices today at (844) 218-7392 to learn more.

Why post on-site articles?

One of the most valuable services offered through Search Engine Optimization is the production of content for your website. In addition to fleshing out the main home pages on your site, posting informative articles allows you to delve deeper into the specifics of the services you offer and the focus areas of your business. You can preemptively answer your clients’ questions while simultaneously attracting more traffic to your site by linking to other pages. Additionally, well-written articles can add a sense of authority to the overall tone of your website. Besides these very important benefits, on-site articles can also allow you to:

  • Establish trust and cultivate loyalty in your customers
  • Maintain your website’s relevancy by posting up-to-date information
  • Reach additional customers and potential clients by expanding the reach of your site on search engines

At Kinetic Word, our college educated writers will produce excellent content to meet all of your business’s online needs. We will also listen to your input so as to ensure that we are providing articles that fit within and define the unique framework of your business. To learn more about your SEO options or speak with a Kinetic Word representative, call us at (844) 218-7392 today.

What we can do for online retailers

In the fiercely competitive online marketplace, your business will need to do everything it can to rise above the competition. One of the quickest and best ways to do just that is to generate unique, expertly-crafted content that will drive the sales of your products and further generate new business. With that in mind, our team of online content specialists are prepared to provide your business with the following services:

  • Tailored e-commerce copy
  • Customized online retail descriptions
  • Completely customized campaigns
  • Press releases
  • Targeted sales copy
  • SEO-oriented sales content

At Kinetic Word, we have the experience and the resources to help you find a content strategy that works; our online content specialists will improve or generate content to make sure your prospective clients have a positive experience as they check out your online inventory. To learn more about how we can help your business, please call our offices at (844) 218-7392 today.

Landing Page Essentials

The landing page of your company’s website is perhaps the most critical in giving potential audience members a first impression of your business and your products or services. Consequently, it can affect your business in terms of traffic and profit. Today it’s more important than ever to have an appealing and informative landing page, since more and more of our target audiences are running on short attention spans and fast-moving technologies. Fortunately, there are ways to enhance your landing page, with several essential aspects.

5 Essential Aspects of a Landing Page

A landing page can be appealing while avoiding being overwhelming – there is a healthy balance that you want to aim for. Five essential elements of a landing page include:

  • visual appeal for target audience
  • navigable format
  • clear links to click on for more information
  • marketing, though it should be subtle
  • subtle targeting of audience’s interests/values

These aspects all together on a landing page can maximize your chances for reaching your target audience.

If you need help constructing a better landing page, or even if you haven’t started creating a website, a dependable and experienced content writing and SEO team can help you. Contact the team at Kinetic Word today by calling (844) 218-7392 to learn more about how we can help you build the best landing page and website you can.

 

Alignment of Content and SEO Teams Important in 2015

Searchengineland.com has rated alignment between Content and SEO teams among the top 5 SEO techniques for 2015. When content teams and SEO teams are working together, this teamwork can benefit the client in ways unachievable when they are separated (whether by cubicles or countries).

SearchEngineLand emphasizes that SEO and Content teams working together provide the best possible chance to reach the user, which, ultimately, is the goal of any site and its products or services. After all, user experience and quality are what we should all be striving for.” 

One way to achieve this, which the writers at Kinetic Word are equipped at, is to “establish a clear work flow from content creation to optimization.” First, create content that really matters to the target audience. Second, distribute that content so that it effectively reaches its audience. Finally, maximize the content over time across all outlets available. SearchEngineLand emphasizes that this cyclical process is essential for SEO practices in 2015.

Fortunately, the team of writers and SEO specialists at Kinetic Word have years of experience coordinating as a team with content and SEO. We stay current with what SEO success demands, and are dedicated to helping our clients achieve the best results possible when targeting their audience group. Call us today at (844) 218-7392 to learn more about our services.

Importance of Quality SEO Copywriting

High-quality content is important to turn visitors to your website into new clients or customers. When content on a website is misinformed or poorly written, even the best search engine placement won’t result in new customers. Well-written content will impress a potential consumer by showing them that your company or firm is an experienced, professional organization that offers the specific services that they have been searching for, and as such, they will be far more likely to trust you with their business.

Copywriting for Search Engine Optimization (SEO) is a tactic that involves creating targeted original content for your website in order to boost you site’s ranking in search engines for certain keywords and search terms. When websites appear at the top of these searches, people are more inclined to select these sites due to their ranking. As such, it is important to choose a skilled and credible SEO copywriting firm to help create content that will get your site ranking well, but that will also encourage visitors to contact your firm once they find your site.

At Kinetic Word, we employ professional content writers who have the ability to tailor articles and pages to meet a wide range of different criteria. To learn more about how our company can help you with your SEO copywriting needs, please contact our offices by calling (844) 218-7392 today.

Telling your story with a press release

When you want to publicly announce important information about your business, you want compelling, eye-catching content that will draw attention. A press release can be a great way to personalize your business to the public while sharing news about your company’s progress and success. Without well-written content, however, your story could easily be overlooked.

With hundreds of businesses releasing press releases every day, it is important to know how to appeal to your target market. Our college educated content writing team has experience writing effective press releases and can help you tell your story to your audience. Equally important, though, is a timely posting of your press release. You want to be able to get your information out fast whenever you have an important announcement.

Unlike other content writing firms, our online press release writers are able to produce top-quality content to post with a moment’s notice. We work with you to stay on top of the latest developments so that you can instantly connect with the public when you have news to share. While some overseas writing firms boast about their cheaper alternatives, they cannot promise fast, error-free content from a U.S.-based staff the way that we can.

If you are looking for a way to quickly and effectively connect with potential clients or customers, look no further than the online press release services offered at Kinetic Word. To learn more about our full-service, full-time content writing firm, contact us today by calling (844) 218-7392.

The Ghostwriting Process

Ghostwriting refers to the popular practice of hiring a writer to create original written content on your behalf. If you are interested in creating a book, article, speech, brochure, or presentation to market your business but can’t find the inspiration or the time, our experienced team of content writers can create your content for you.

How Ghostwriting Works

A quality ghostwriter begins a project by gathering research and information relevant to the writing project at hand. He or she also reviews samples of the client’s writing style in order to match his or her tone, phrasing, and voice as much as possible. When you read a piece of ghostwritten content created for you, you should feel that you are reading your own words and ideas. A ghostwriter simply helps you to put these thoughts to paper to create a cohesive document.

At Kinetic Word, we are committed to personalizing every piece of content that we create to match our clients’ vision and business needs. We will work closely with you to ensure your complete satisfaction on each project. Our college-educated writing staff has experience taking on a variety of large and small writing projects and are prepared to help you put your ideas to paper. All of our ghostwriting is 100% confidential, meaning that the focus remains on you and your business.

To discuss your marketing content ideas with our experienced, creative online ghostwriters, don’t hesitate to contact the U.S.-based content writing team of Kinetic Word today at (844) 218-7392.

How testimonials can boost your business

In today’s market, consumers are more savvy than ever. While flashy statements like “Limited Time Offer!” and “100% Guaranteed!” may draw some interest on a banner or billboard, they can look out of place on a website. After all, what draws people to the internet, and to business websites in particular, is the search for information. If your site seems to be filled with vague promises about your business, you can bet customers will be left unsatisfied and will continue their search elsewhere, taking their dollars with them.

Presenting your website with well-written, honest, and concise information about your business is a great way to convert viewers into loyal customers or clients. Testimonials are an especially effective method for increasing website traffic, which in turn can boost your business. When a prospective customer reads an anecdote that they can relate to and is given examples of real-world scenarios in which your business made a difference, they are more likely to make that all-important first phone call or office visit. Taking the time to include thoughtful, well-worded content on your website can augment the online appeal of your business.

Any businessperson knows that finding an edge over the competition is the key to success. As more and more people turn to online searches to find information, quality website content is becoming ever more crucial to marketing your business. Having grammatically correct, clear content on your site is an excellent way to draw interest from prospective customers.

If you are searching for a way to boost your business in today’s fast-paced world of online marketing, you need a professional content writing firm that you can trust to present your business in the most positive light. To discuss how our college-educated web content writers at Kinetic Word can assist you with webpages, blogs, articles, press releases, or other content writing projects, contact us today by calling (844) 218-7392.

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