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The Poorly Written Press Release

Posted on August 15th, 2016 No Comments

A well-written press release is used to tell an interesting story and can ultimately help business. Press releases will attract new audience members that can make your business more money, but can easily come off as gimmicky or plain boring. Many individuals struggle with executing the rhetoric needed to write an effective press release and may require the services of an experienced writing team.

Making a news story into a piece of engaging content can be a challenge, but our writing team at Kinetic World understands how to write a professional press release that will sell. We will prepare a press release that can give you the media coverage you need to attract individuals to your stories and, therefore, your business. Our staff understands how difficult it is to create enticing content, and are here to help you at any time. Some common mistakes that most people make when writing a press release include

  • Not enough information: Journalists looking to publish your press release are looking for something with all the information, that include all the facts. Be concise, but at the same time cover all the bases.
  • Not utilizing quotations appropriately: Quotes are an opportunity to sell your profile as a company and are not to be used redundantly.
  • The text is too outwardly promotional: It is important to not make the text scream “advertisement” and to keep it objective.
  • The message is in first-person: Nearly every story warrants third-person writing; not only is it more objective, but it makes the tone more authoritative and professional.

Our team at Kinetic World understands that these mistakes are common because they’re easy to make and hard to avoid. Fortunately, our professional writers are skilled in ensuring that their writing elevates the company in a professional way. Your business may be wasting money on press releases that go unnoticed and, if this is the case, you should consider contacting our writing team at Kinetic World. The writers at Kinetic World know how to market on the web and will be happy to write content that will promote your company, even on strict deadlines. To contact our offices, call (844) 218-7392 to learn more.

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