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Give Better Feedback, Get Better Writing

Whether you’re looking for a copywriter, a ghostwriter, or a blogger, you need to treat your relationship as a two-way street. Remember, when you hire a writer, you’re not just buying a product – you’re trying to build a business relationship that you may need to leverage for years to come. It’s important that you’re ready to uphold your end of the bargain by being a good client.

One of the most important things you can do is give your writer (or writers) quality feedback.

No matter how good a writer is, he or she can’t read your mind. From personal experience, I can tell you how hard it is for me to work with clients who can’t or won’t give clear, specific feedback. Telling your writer “Oh, I don’t really like it…” is about as helpful as a screen door on a submarine. Instead, point to specific paragraphs or sentences you don’t like. The more specific you get (about anything and everything), the better I can fix the problems.

There is such a thing as giving too much feedback (you hired me to do a job, so please let me do it!), but that’s a topic for another day…

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