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Choosing a Ghostwriting Service

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People often choose to hire a ghostwriter if they have a great idea that they simply have trouble putting into words. Ghostwriters are responsible for a great many speeches, presentations, articles, books, and more. Whether you need us to create a project from start to finish, or simply edit and revise your drafts, the team of competent writers at Kinetic Word are capable of handling any and all of your ghostwriting needs.

At Kinetic Word, we work with you to ensure we deliver a personalized finished product that lives up to your highest expectations. We guarantee total confidentiality and ensure that you keep all of the credit, rights, and profits from your projects.

If you have an idea in mind and are searching for a quality ghostwriting service, contact our offices today at 800-219-0942 to learn more about the services we offer.

Ghostwriting , , , ,

Why Quality SEO Copywriting is Important for Your Business

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In today’s world, when people want information, they search online for the answers. When a person needs a particular service, he or she is now much more likely to use a search engine—rather than a phone book– to locate companies that offer that service in their local area. Companies whose websites show up at the top of the list are much more likely to get the searcher’s business than companies farther down the line.

Search Engine Optimization (SEO) is the process of adding written content to your website to help increase business from people searching for your services on the internet. Many companies offer SEO services, but it is important to select a company with a competent, in-house team of writers who understand successful SEO practices and who provide customized written content for your site.

At Kinetic Word, we have a team of educated, U.S.-based writers on staff who understand online marketing practices and who are committed to providing quality, optimized content for your business. To learn more about how we can help your company with our SEO copywriting services, contact us today at 800-219-0942.

Content Writing, SEO Copywriting , , , ,

The Advantages of In-House Content Writing

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When hiring someone to develop new, informative sales content for your business, you have the choice of selecting a freelance writer or a company with an in-house content team. While a freelance writer can be helpful for small copywriting projects, a single writer cannot quickly generate large amounts of quality, informative content alone and may not be able to meet the needs of a growing business.

An in-house content team, on the other hand, is capable of handling more significant projects and can quickly respond to feedback so that you receive the quality content that you need. If the needs of your business change or you suddenly have a new project idea, a content writing team can easily accommodate these changes. Instead of being focused solely on delivering a single product as some freelance writers are, a content writing firm is interested in establishing business relationships with clients to deliver customized, original content that highlights the unique qualities of your company.

At Kinetic Word, our U.S.-based writers are committed to crafting the best content possible to give your business the competitive edge. To learn more about what our experienced online content writers at Kinetic Word can do for you, contact us today at 800-219-0942.

Content Marketing, Content Writing, Copywriting, Customer Service, Web Content

The Importance of Strong Sales Copy

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Making a sale can be difficult, especially in a down economy. You have to be persuasive to get someone’s business. Strong sales copy can be the difference between a successful sale and a missed opportunity.

Too often, small-business owners write their site’s content themselves, in order to save money. But without well-written, persuasive content, it’s difficult to fulfill your site’s biggest goal: selling your product or service to the customer. By saving money in the short-term, you may be hurting your business in the long-term.

At Kinetic Word, our experienced, college-educated content writers are dedicated to helping you sell your product. We pride ourselves on offering the best sales copy possible, and we won’t rest till we’ve surpassed your expectations. To discuss your online sales-content needs with our online copywriters, contact us today by calling 800-219-0942.

Content Marketing, Copywriting , , , , ,

The Power of the Press Release

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If something good has happened to your company or your employees, why not share it? People want to know about your new services and your successes, and the best way to spread that information is through a well-written press release.

In the age of the internet, the press release has more power than ever before. Releases can be picked up by a wide variety of professional blogs and websites, bringing increased traffic to your company’s site. They can drive potential customers and inspire investors.

At Kinetic Word, we’re dedicated to writing the very best press releases possible. Our college-educated writers are native English speakers, ensuring that the product you get is of the best quality possible. To learn more about our custom press-release writing service, contact us today by calling 800-219-0942.

Content Writing, Press releases , , , , , , ,

English-Language Content for International Clients

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Today, more and more companies are doing business on an international level. Wherever your company is located, it is vitally important for your website to have top-quality English content. English-language content reaches an international business communities in ways that other content might not, and the quality of that content communicates volumes to potential clients and customers. Poorly written content can drive away customers just as much as an ugly website or a bad reputation can.

At Kinetic Word, our college-educated writers know what it takes to impress the business community. We are committed to providing the very best in English-language content, completely customized to meet your needs. To learn more about what we can do for you, please contact our international content writers today by calling 800-219-0942.

Content Writing, International business , , , , , ,

The Value of Custom Retailing Content

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Your business’ success is largely dependent on your ability to distinguish it from your competition. One of the keys to establishing your company’s individuality is to effectively communicate your mission, values, products, and the other things that make it unique.

Custom, professional content is key to conveying this to your public. Unprofessional, sloppy, or grammatically incorrect copy can turn away potential clients and customers. Where sales are concerned, it’s vitally important to lead with your best foot. The custom content from Kinetic Word can help you do just that. Our college-educated, native English speakers can help you craft the message your company needs, whatever the product may be.

To learn more about what the retail content writers of Kinetic Word can do for you and your retail company, visit our website or contact us today by calling 800-219-0942.

Content Marketing, Content Writing , , , , ,

Give Better Feedback, Get Better Writing

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Whether you’re looking for a copywriter, a ghostwriter, or a blogger, you need to treat your relationship as a two-way street. Remember, when you hire a writer, you’re not just buying a product – you’re trying to build a business relationship that you may need to leverage for years to come. It’s important that you’re ready to uphold your end of the bargain by being a good client.

One of the most important things you can do is give your writer (or writers) quality feedback.

No matter how good a writer is, he or she can’t read your mind. From personal experience, I can tell you how hard it is for me to work with clients who can’t or won’t give clear, specific feedback. Telling your writer “Oh, I don’t really like it…” is about as helpful as a screen door on a submarine. Instead, point to specific paragraphs or sentences you don’t like. The more specific you get (about anything and everything), the better I can fix the problems.

There is such a thing as giving too much feedback (you hired me to do a job, so please let me do it!), but that’s a topic for another day…

Content Writing

Do Sales Cliches (Still) Work?

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There’s a lot that web marketers can learn from the successes, failures, and ideas of experienced print copywriters. As I pointed out in a previous post, solid sales principles don’t change, no matter what type of media you’re using. But that doesn’t mean that sales techniques are static, any more than language is static. As people change the ways they communicate (or develop new ways altogether), marketers will need to adapt.

And that brings us to the topic of sales clichés. You’ve probably seen/read/heard these clichés before, but let me provide a few examples:

  • “At Last! No More Back Pain!”
  • “New Breakthrough Product Cuts Fat Fast!”
  • “This Product Will Change the Way You Look at Computers!”
  • “Revolutionary Technique Makes Learning a Snap!”

Sound familiar?

Of course, these are all headlines that I made up, but you get the idea. “At last!” … “Breakthrough!” … “Revolutionary!” are just a few items on the long list of sales clichés that have been used (successfully) for decades.

But are these clichés relevant today? With more and more advertising moving online, and with the increasing consumer demand for information, NOT sales pitches, should these clichés be considered time-tested techniques or simply outdated relics?

Read the rest of this entry »

Article, Content Marketing, Copywriting

Post Preview: Cliches – Proven Techniques or Hackneyed Relics?

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If you’ve ever read a salesletter, online or offline, you’ve probably run into a quite a few marketing clichés. “At last!” … “Revolutionary!” … “Breakthrough!” … “Shocking!”…”Finally!”…”Limited Time Offer!” Some copywriters swear that these words and phases are effective, time-tested tools for bringing in sales – but are they really? Aren’t clichés bad? More importantly, are these cliché phrases actually valuable in web marketing?

I’m currently working on a piece where I look at the issue from several angles – all within the framework of the online marketplace. It’s looking to be a fairly lengthy post, so it won’t be up until later this week. Consider this a heads up, and stay tuned…

Content Writing, Copywriting, Post Preview, Web Content
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