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How testimonials can boost your business

Posted on January 26th, 2011 No Comments

In today’s market, consumers are more savvy than ever. While flashy statements like “Limited Time Offer!” and “100% Guaranteed!” may draw some interest on a banner or billboard, they can look out of place on a website. After all, what draws people to the internet, and to business websites in particular, is the search for information. If your site seems to be filled with vague promises about your business, you can bet customers will be left unsatisfied and will continue their search elsewhere, taking their dollars with them.

Presenting your website with well-written, honest, and concise information about your business is a great way to convert viewers into loyal customers or clients. Testimonials are an especially effective method for increasing website traffic, which in turn can boost your business. When a prospective customer reads an anecdote that they can relate to and is given examples of real-world scenarios in which your business made a difference, they are more likely to make that all-important first phone call or office visit. Taking the time to include thoughtful, well-worded content on your website can augment the online appeal of your business.

Any businessperson knows that finding an edge over the competition is the key to success. As more and more people turn to online searches to find information, quality website content is becoming ever more crucial to marketing your business. Having grammatically correct, clear content on your site is an excellent way to draw interest from prospective customers.

If you are searching for a way to boost your business in today’s fast-paced world of online marketing, you need a professional content writing firm that you can trust to present your business in the most positive light. To discuss how our college-educated web content writers at Kinetic Word can assist you with webpages, blogs, articles, press releases, or other content writing projects, contact us today by calling (844) 218-7392.

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